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GRTU has conducted its second survey among the trade fair exhibitors, which are mainly represented by the organisation. The survey focused on the general outcome of Trade Fair operations. Businesses were asked to comment on their overall performance and opinions.




58% of those interviewed reported a decrease in sales turnover compared to last year. Of these, 52% claimed that they had a drop of over 20% in their sales. Only 14% had sales improvement while 28% estimated similar performance compared to last year.

Only 22% managed to achieve the turnover they expected. 57% said that they actually did worse than expected.

Meanwhile, 44% registered sales improvement during the second week over the first week. 40% recorded the same turnover as the first week with 16% claiming a decrease.

Those who noted that visits to their stands increased compared to last year amounted to 26% only. 45% noted a decrease.

83% think that the dates chosen for the Trade Fair are appropriate yet 52% are also of the opinion that minor but specialised Fairs held throughout the year are affecting the overall performance of the general Trade Fair.

Of particular interest, 66% think that they will participate again in next year’s Fair with 28% still unsure. Of those who will not participate again or still unsure, 50% admitted that they are not recuperating costs. However, some comment that exposition in the Trade Fair is paramount if one wants to survive competition.

 
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